CWDC adverts

While these are not relevant in content, the style of suggesting that an object is not just an object, that it relates to a greater meaning,

'It's not just a bouncy ball, It's a smile'

http://bethedifference.cwdcouncil.org.uk/site/#/ads/bouncy-ball

I know it is slightly reminiscent of the M&S ad's 'It's not just a chocolate pudding.....etc

However, I like the idea that a things or even smell can evoke the strongest of feelings within us as human beings, feelings which vary from person to person, yet are made up of all the same flesh ,organs and bone as each other.